Affiliate Disclosure

We earn commissions. They never change the verdict.

Wrongbuy is an affiliate-supported site. This page explains what that means, who pays us, and — more importantly — why what you pay us does not decide what we recommend.

The short version

Wrongbuy earns a commission when you click through to Amazon or another retailer and buy the product we recommend. The commission costs you nothing extra — it comes out of the retailer's margin — and it is the primary way this site pays its bills.

What the commission does not do: change our verdict. A bad product gets a negative review regardless of whether we earn a cent or ten dollars on the click. A good product gets a positive recommendation regardless of whether it's the highest-paying program we could point you to.

Amazon Associates — mandatory disclosure

FTC + Amazon Operating Agreement required text

As an Amazon Associate, Wrongbuy earns from qualifying purchases.

Wrongbuy is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com, amazon.co.uk, and other Amazon properties.

Other affiliate programs

Wrongbuy may also participate in affiliate programs operated by other pet-product retailers. When we link to a product on one of those retailers, the link may be an affiliate link, meaning we earn a commission if you buy.

How to identify affiliate links

All affiliate links on this site are:

Marked with rel="sponsored nofollow" in the page's HTML — the Google-recommended markup for affiliate and paid links
Clearly labeled at the top of each article that contains them ("This article contains affiliate links")
Often labeled inline with the text (affiliate link) next to the link

If a link on Wrongbuy is not an affiliate link — for example, a citation to a veterinary study, a source reference to the AVMA, or a link to a competitor's article — it is not monetized. Assume every outbound link that points to a product purchase page is an affiliate link unless labeled otherwise.

Why editorial independence matters

The reason every affiliate site has a disclosure page is because the US Federal Trade Commission requires it under 16 CFR Part 255 (Endorsement Guides, updated 2023). The reason Wrongbuy has this specific disclosure page is different.

Most affiliate-content sites are structured around commission maximization. The most-clicked product is the highest-margin product. The ranking of "top 10" articles reflects the cost-per-click of each affiliate program, not the quality of the products. The writer gets paid more when you buy expensive.

Wrongbuy is structured the opposite way. We recommend one alternative per guide, not a ranked basket. We publish guides about products to avoid — which, by definition, means less product-recommendation content per article, not more. And we do not accept sponsorships, paid placements, or free products in exchange for reviews.

This structure is less profitable per page than the "top 10" model. It exists because an affiliate site whose verdict can be bought is worth nothing — to readers, to the editor, or to the retailers whose products actually work. We'd rather earn less and be trusted than earn more and be spam.

Our commitment to you

1. We never recommend a product we haven't researched.

Every recommendation is preceded by documented failure-mode analysis and alternative selection.

2. We never write a positive review in exchange for commission, sponsorship, free product, or any other consideration.

Amazon commissions are identical across products in the same category. No retailer can pay for a better verdict.

3. We never remove or soften a negative review because the manufacturer complained or offered a partnership.

A manufacturer contacting us asking to change a verdict is a story, not a negotiation.

4. If we find out a product we recommended has failed in ways we didn't document, we update the guide.

Corrections are dated and appear at the top of the affected article. See our corrections policy.

If you ever have reason to suspect we have violated any of these commitments, contact us and we will investigate and either correct or publicly explain what happened.

Regulatory compliance

This disclosure is written to comply with:

US FTC 16 CFR Part 255 — Endorsement Guides (2023 update)
Amazon Services LLC Associates Program Operating Agreement, Section 5 — Identification as Associate
Swedish Marknadsföringslagen — identification of commercial communications

Contact

Questions about this disclosure or about specific affiliate relationships: hello@wrongbuy.com.